West Africa Music and Arts Festival announces major partners

The West African Music and Arts Festival (WAMAFest) is pleased to announce key partners for its inaugural event, which will take place in Accra, Ghana, from June 19-22, 2024. The partnership with CEEK VR, Warner Music Africa and OKAY Africa will significantly enhance the festival’s global reach, accessibility and influence.

CEEK VR joins as an official streaming partner to bring immersive virtual reality experiences to global audiences. This ground-breaking collaboration will allow people to experience the festival virtually, setting a new standard for music and arts events.

Warner Music Africa becomes the official label partner, leveraging its expertise and resources to enhance the profiles of participating artists. The partnership will ensure their music reaches a wider audience, reinforcing WAMAFest’s commitment to showcasing West African music on a global stage.

OKAY Africa joins as official media partner, leveraging its strong ties with the African diaspora to expand the festival’s global reach. Their storytelling and digital media expertise will ensure the festival’s events, performances and behind-the-scenes moments engage a wider audience, further promoting the richness of West African culture.

CEEK VR CEO Mary Spio highlighted the potential of their Web3 technology to democratize earning opportunities for artists and musicians around the world.

WAMAFest co-founder Professor Jasmine Young expressed excitement about the event’s impact on the entertainment industry and the power of collaboration in achieving success and innovation.

The inaugural WAMAFest will be an inclusive celebration of West African music and arts, bringing together music executives, artists and fans for a groundbreaking virtual gathering. The festival aims to set new benchmarks in cultural events and ensure the lasting legacy of West Africa’s cultural rich heritage.

West African Music and Arts Festival

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