New World Duty Free Store collaborates with Naul x Paul & Bani to launch art and music space

New World Duty Free Shop Announced art music space Collaborate with Korean singer-songwriter Nouru and characters from the new world, paul and barney.

The space is open to the public from June 1 to June 30 in an iconic area on the 10th floor of the retailer’s Myeongdong store in downtown Seoul, offering visitors a fusion experience of art and music.

Inspired by Naul’s YouTube music show’NA’MM’SE, Naul’s musical world‘ (, an art and music space that recreates artists’ studios so visitors can enjoy carefully curated soul, funk, jazz, pop, R&B and AOR playlists.

It features Shinsegae Duty Free characters Paul and Bani and shows Marshall Major 4 headphones and Stanmore 3 black speaker. These products can also be purchased at the Shinsegae Duty Free Shop’s online mall (

Naul’s latest single “Soul Pop City” will debut on June 4th, and a special pre-release of his track 1993 will be available on Art & Music Space from June 1st. Paul and Barney’s music videos will be displayed on the media façade of the iconic area, enhancing visitors’ audio-visual experience.

Throughout June, visitors can attend exclusive events featuring Marshall speakers and merchandise. In addition, exclusive products such as T-shirts and stickers will be sold through Shinsegae Duty Free Store’s SNS activities.

The pop-up space is equipped with high-quality furniture from Eastern Edition, reflecting Korean natural aesthetics with a modern twist.

Paul and Bani are characters created by New World Duty Free, embodying a love for travel, art and music, and a constant search for new inspiration and beauty.

Paul & Bani first collaborated with global brand Off-White in November last year. As its second venture, it launched its signature fragrance with Eastern Edition, South Korea’s leading lifestyle brand.

New World Duty Free invites domestic and foreign visitors to explore an immersive art and music space that combines high-quality music, art and cultural experiences in an innovative and engaging environment.

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