What impact has McLemore’s pro-Palestinian line had?

Macklemore has long spoken about social justice issues through his music. Since the conflict between Israel and Gaza intensified in late 2023, the American rapper has continued to express his views and publicly supported Gaza and the Palestinians.

While many Arab artists have released tracks with similar sentiments, Western musicians don’t speak out as easily.

On May 7, the 40-year-old rapper uploaded his latest single on Instagram. Hind Hall – The track title commemorates a six-year-old girl who died in Gaza after days of waiting for aid – Sample Fairouz Anna La Habibi and called for a ceasefire in Gaza.

He also expressed solidarity with campus protests and expressed his views on politicians involved in geopolitical conflicts.

Celebrity voices and social media reactions to the conflict have changed a lot over the past few weeks, and it all has to do with the bigger picture. A month after Macklemore’s song was released, here’s a look at its reception and how it has ripple effects around the world when people speak out about Gaza.

social media influence

As of this writing, the video posted directly to Macklemore’s Instagram account has received 173 million views and 3.3 million likes. Creators have used the song on Instagram and TikTok to express support for Palestine.

While the latest official word is hard to come by, these numbers could put the film in one of the most-watched categories. A statistics report from February 2024 ranked the reel in 20th place with 187 million views, meaning Hind Hall Followed by.

Macklemore’s film brings together footage from Gaza and images of protests around the world. Lyrics flashed between shots, including “seeing rubble, buildings, mothers and children” and “the silence of the music industry, their complicity in their silent platforms”.

It comes at a time when celebrities are being criticized for not speaking out about the conflict. That day, celebrities attended the Met Gala in New York, which was a luxurious night. On the same day, Israel began its offensive on Rafah, which had previously been a dedicated safe zone.

Scrolling through images of death and destruction and the fascination of fantasy, social media users reacted by launching a digital guillotine movement – or digital movement.

The movement calls for blocking all celebrities who have not spoken out in the movement, particularly those attending the Met Gala, thereby reducing their ability to make money through the platform.

“There is a massive #Blockout2024 happening, where we block every celebrity who is not speaking out about Palestine or calling for a ceasefire. This is a global movement,” Bahraini poet Karim Wafa Al Husseini Al Hussaini ) wrote on X.

“They survive on our attention. If they don’t, they no longer have influence.

While celebrities such as Kim Kardashian and Taylor Swift reportedly lost 377,000 and 1 million followers respectively in May, Macklemore’s following has grown significantly during this period. three days later Hind Hall After previewing it on Instagram, he gained over 500,000 followers on the platform, reaching 5.7 million as of June 2.

Chart success and streaming impact

Hind Hall Released on the streaming platform on May 11, it was reported this week that the song is progressing up the US charts. According to Billboard magazine, the 2:28 song ranked No. 2 on the Rap Digital Song Sales chart and No. 7 on the All Genres Digital Song Sales chart.

According to Spotify, the track has been streamed over 18 million times as of this writing. In addition to the initial announcement on social media, Macklemore also announced that all streaming profits will be donated to UNRWA, a charity that continues to provide life-saving psychosocial support services in Gaza mechanism.

For pro-Palestinian social media users trying to make an impact, there have been campaigns on Reddit calling for people to play the song on repeat while sleeping.

One user named Unfair-Entry8851 wrote: “Today I discovered that you can repeat this song all night long on Spotify with no volume.

“All proceeds from this song are donated to UNRWA. Each listen brings the artist $0.003-$0.005. For eight hours of sleep streaming that’s a dollar + a night. I know it’s not a lot, but if we As everyone does this, it will increase.

A representative from UNRWA told Nationwide Macklemore advanced $100,000 to UNRWA USA but has not confirmed the exact amount raised Hind Hall Now.

Did it have a ripple effect?

It’s hard to determine what impact a song by itself will have on a movement — getting more celebrities to use their platforms to speak out against the war in Gaza. While many have been criticized for remaining silent, a significant number of artists have been speaking out for months, such as coming together in May to release an album titled Ruthlessly accelerating rhythm—— Artists unite for a free Palestine. Musician The Weeknd has a history of donating to global causes, and he showed his support by donating $2 million to provide food aid to the people of Gaza.

However, the tide did seem to have turned a month later. Since the release of Macklemore’s song, a Met Gala backlash that led to celebrity blackouts, more Western artists — who had previously avoided the topic on social media — have begun to speak out.

Lizzo, for example, received mixed reviews after she made a video on May 9 asking fans to help raise funds to support Palestinian doctors.

While some followers were happy to see more celebrities finally speaking out, others criticized her timing after her name appeared on the block list days ago. Others fired back, saying she should have paid the full cost instead of asking her followers to donate.

Meanwhile, the shortcomings of the digital movement have come under criticism in recent weeks as it became clear that human rights lawyer Amal Clooney has been working behind the scenes to make an impact. Her critics revealed that she was one of the experts consulted on the International Criminal Court’s arrest warrant against Israel. The takeaway is; there’s more going on outside of the spotlight that social media users may not be aware of.

Last week’s Israeli military operation in Rafah killed dozens of displaced Palestinians, and days later the International Court of Justice ordered Israel to withdraw its troops in southern Gaza, marking a turning point for celebrities and non-celebrities alike.

More than 40 million Instagram users shared a post titled “All eyes on Rafa,” calling attention to the bloodshed.

While celebrities who have previously spoken out in support of Palestine, such as Dua Lipa and Bella Hadid, shared the photo, others remained silent.

Many celebrities have their own reasons for using their social media platforms in ways that seem appropriate, but Macklemore’s use of his account shows there’s a lot to gain from standing up for what you believe in.

Updated: June 4, 2024 11:56 am

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