4 ways artificial intelligence will reshape music, film and art in 2023

AIn 2023, artificial intelligence begins to reshape music, film, and art, sparking both enthusiasm and panic. Some artists use artificial intelligence to aid their creative practice. Others have taken legal action against companies that use art to enhance the power of their models. As battles unfolded on picket lines and in courtrooms, millions of viewers and listeners around the world tuned in to watch AI-created content with curiosity, disdain, and joy. Here are the top ways artificial intelligence will impact culture this year.

hollywood strike

Artificial intelligence was at the center of a controversy that brought Hollywood to a standstill this summer, with writers and actors participating in a historic double strike. When writing tools like ChatGPT and AI image generation tools like Midjourney emerged, Hollywood creatives began to worry that AI would take their jobs. After months of negotiations, guilds representing various industries have developed protections against a future version of Hollywood created primarily through artificial intelligence. But some filmmakers worry these protections aren’t strong enough.

ChatGPT began being used in Hollywood writers’ rooms earlier this year, specifically to generate new pilot ideas for new shows at a cheaper cost. In response, the Writers Guild of America requested and ultimately secured protections for studios using artificial intelligence to write or edit scripts, or using ChatGPT to create scripts and then paying writers lower wages to adapt the scripts. The contract does not prohibit the use of ChatGPT in script writing: Screenwriters can choose to use artificial intelligence as a research or idea generation tool. But crucially, writers will always be paid for their work and remain at the center of the process.

read more: Even an AI filmmaker thinks Hollywood’s AI proposals are dangerous

Actors, meanwhile, are equally concerned that studios want to replace them with “digital replicas.” Instead of paying actors, studios could scan their bodies, pay them for a day’s work, and then use artificial intelligence technology to populate scenes. After months of stalemate, producers finally agreed to a consent-based model, in which actors must explicitly choose to be scanned and have their own digital likenesses created. The actor will also be entitled to a digital replica of all remaining portions of the appearance. However, some actors are still calling for an outright ban on synthetic performers and worry that the contracts they sign have loopholes that allow artificial intelligence to increasingly encroach on their work.

Artificial intelligence takes over TikTok

While artificial intelligence content isn’t quite ready for the big screen, it’s taking TikTok by storm this year in all sorts of unexpected ways. Earlier this year, hundreds of videos circulated on the app containing audio of U.S. presidents (usually Joe Biden, Donald Trump, Barack Obama and George W. Bush) playing video games deepfake videos my world And bickering with each other like teenagers. Fake podcast features mock Joe Rogan, talking about ratatouille or bionice Going viral on social media.

More sinister deepfakes have also been used to spread conspiracy theories about Obama and other leaders. Likewise, AI-generated videos of Mr. Beast, Tom Hanks and other celebrities have been deployed in scam ads.

What followed was a wave of visual memes created by artificial intelligence, placing high-fashion clothing on historical or fictional characters. Many internet users believe the photo of Pope Francis wearing a Balenciaga down jacket is real. Countless film characters come from harry potter, Lord of the Rings or breaking Bad Designer fit.

read more: How to identify AI-generated images like “The Pope of Balenciaga”

As more and more human-like artificial intelligence content pours into TikTok, some creators are doing the opposite and pretending to be digital. Creators like PinkyDoll livestream themselves as if they were NPCs (non-player characters) in a video game, responding to viewer prompts with repeated scripted lines. Pinkydoll’s live videos attract tens of thousands of simultaneous viewers and she says she earns $2,000 to $3,000 per video.

In September, TikTok launched a new tool for creators to add tags to their artificial intelligence-generated content, and announced that it would test automatic tagging of artificial intelligence-generated videos.

artificial intelligence music

Audio deepfakes are also shaking up the music world. A musician named Ghostwriter, who became popular for his impersonations of Drake and The Weeknd, submitted the song for Grammy consideration. David Guetta sampled AI Eminem; rapper J. Medeiros recorded trading gold bars with AI Jay-Z. Grimes embraced the trend, encouraging musicians to write songs using her artificial intelligence clones.

But most of these songs were written without the artist’s consent. Bad Bunny has harshly criticized a song that features artificial intelligence versions of himself, Daddy Yankee and Justin Bieber. Record labels such as Universal Music Group have ordered the removal of copyrighted material. At the moment, it’s unclear how artists can protect their livelihoods when anyone can sound like them at the push of a button.

read more: Artificial intelligence’s impact on music raises difficult questions

The battle for intellectual property

Some artists decide to take proactive legal steps to protect themselves. In July, comedian Sarah Silverman sued OpenAI and Meta for copyright infringement. She and other authors accuse the companies of training their artificial intelligence models on illegally obtained datasets containing their books. Another group of authors, headed by George RR Martin, sued OpenAI on similar grounds. A group of visual artists, including Kelly McKernan, filed a class-action lawsuit against artificial intelligence models such as Midjourney, Stability AI, and DeviantArt after discovering that they created derivatives of their artistic styles. In turn, AI companies either deny that specific artworks were included in their models or argue that their use constitutes “fair use.”

read more: TIME100 AI: Kelly McKernan

But two of the lawsuits have hit roadblocks. A federal judge has dismissed most of Sarah Silverman’s lawsuit against Meta, calling one of its core arguments “frivolous.” Another judge dismissed a class-action lawsuit over the visual arts, saying the claims were “flawed in many respects.”
A judge in a separate lawsuit ruled that art generated by artificial intelligence cannot be copyrighted. “Human authorship is a fundamental requirement of copyright,” Judge Beryl A. Howell wrote in the decision. But she added that the rise of artificial intelligence raises “challenging questions about how much human input is needed to copyright artistic creations created by artificial intelligence.”

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