Launch of artist accounts to increase TikTok exposure


Calling all artists and music producers

Music exploration begins with TikTok. Every day, the creative community champions the success of its favorite artists and voices, which is why we’re launching Artist Accounts to unlock deeper discoverability on TikTok.

Artist Accounts are a toolbox of features and promotional tools designed to build closer relationships between artists and fans on TikTok. Now, every artist or musician who releases music has access to an Artist Account, which is a store window for fans to learn more about your music, your creative process, and discover your latest releases.

Paul Hourican, global head of music partnerships and programming at TikTok, discussing artist accounts “With the launch of Artist Accounts, we’re proud to further empower artists by giving them the tools they need to reach new heights on TikTok. In addition to new features like the addition to the music app, we’re seeing how Deepen engagement while creating unique opportunities for fans to connect with their favorite artists in meaningful ways, driving music discovery on the platform.

After activation, artists can access a series of resources within the artist account, including:

artist day

This is the easiest way to prove yourself as an artist on TikTok. This tag, located under your account name, will identify you as an artist to the community and potential new fans. You need to upload four songs to qualify for the label.

new release

This tool ensures that newly released music gets the attention it deserves, thereby increasing its reach and influence on the platform. The feature allows artists to highlight new tracks up to 14 days before release and 30 days after release. The label also highlights new releases on the discovery page of catalog sounds, enabling artists to further discover new music. BTS first trialled this feature this summer when they used it to promote their single “Take Two,” so we’re excited to see it rolling out to artist accounts on TikTok.

“The new artist feature helps me connect with my fans in a different way. I find that each of my songs connects with people differently on TikTok, so being able to highlight new releases makes it easier for me to introduce myself to those who like it ‘s new song – Cat Burn.

music tag

Music tags will organize your catalog so fans can easily access and discover your music on TikTok. This feature will also ensure that new music is added automatically, making it easier for fans to interact with the songs seamlessly.

by artist

The By Artist feature lets artists pin preferred posts to the top of the Discover page, driving awareness of your favorite TikTok videos, whether they’re promoting a new release or a popular clip.

behind the song

“Behind the Song” allows artists to share the stories and inspirations behind their songs, creating a deeper connection with fans. The product feature has proven so popular that artists like Cat Burns, Fred Again, and RAYE have all jumped on board to share the stories behind some of their biggest successes.

“Behind the Song has really helped me connect with my core fans and also helped people who may not know me that well understand my songs better. My songwriting is often inspired by things I’ve been through, and I often Post something When I’m inspired, Behind the Song helps me tie it all together and crystallize what I was thinking and feeling when I wrote the song – Cat Burns.

Launch your artist account now and explore these features Open this link on your phone.





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